The Focused Startup

Really should there be any other kind of startup? Starting a new business is fun and often people start businesses with an idea in mind and it often can get very complex very quickly. After being guilty of this a few times myself, it is very clear that every business needs one simple focused idea that works to get off the ground. Finding that idea and elminating all others is critical. Believe me they will come up. "Oh we could make money if we did this other thing with it too!" is the cry you will hear. But doing those other things will mean sacraficing doing the most important thing very well. You have to choose one and find out if it has traction in the market. Once you really know what will work in the market place then nothing but that focus matters to get a company off the ground.