For those of you running software or internet services, I been playing with this notion inspired by John Ludwig of creating a culture in our business of creativity. Google, of course, is the company that seems to be doing this. The elements seem to be basic. I think they break down into 1) A clear vision for the company, 2) A mission for each team that span multiple releases, and 3) An abundance of resources and time to try both planned and unplanned things internally and in the marketplace.
The basic notion is that it's better to get a lot of products or features out in the market and let the market place tell you what they like or don't like. This is very contrary to the days of focus group planning and building what you think is the perfect product. It's actually the opposite. You need a way to proto-type and productize faster and let the marketplace tell you which ones to invest in. More on this later....
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